At the end of 2015, Women’s Health magazine broke up with two phrases it used very often on its covers — “bikini body” and “drop two sizes.”
In a letter to readers, Amy Keller Laird, the editor-in-chief of Women’s Health, explained that the decision was an important one for the magazine.
“We’ve been in a relationship for most of WH’s 10-year history, so it’s tough to tell you this, but the time has come,” Laird wrote. “Yes, it’s true that many of us are looking to drop a few pounds — surveys and studies prove as much. But two sizes in one month? Not super practical or even at all that healthy.”
This isn’t the first time that Women’s Health has banned certain phrases from its cover, earlier in 2015 they banned the use of “shrink” and “diet.”
Cover image courtesy of Shutterstock.