In the market for a new gynecologist, obstetrician or primary care doctor? You may want to take online reviews with a grain of salt.
What you read online about factors beyond a doctor’s control—such as how hard it was to get an appointment—are often different between online reviews and patient surveys.
According to a study published in the April issue of the Mayo Clinic Proceedings, physicians who have poor online reviews don’t receive the same on formal patient surveys, but they often score lowers on factors beyond their control when compared to colleagues who do not have negative reviews.
“Our study highlights the disconnection between industry-vetted patient satisfaction scores and online review comments,” says Sandhya Pruthi, M.D., an internal medicine physician at Mayo Clinic.
Over the course of a four-month span in 2014, researchers looked at 113 providers with negative online reviews and correlated them with 113 randomly chosen physicians who did not have negative reviews but had Press Ganey Patient Satisfaction Survey (PG PSS) results, which gauge multiple domains that affect patient experience).
They found that on questions that were not doctor-specific—things like wait time, staff friendliness and parking—the ratings were lower for docs who had negative online reviews compared to those who had been evaluated by patients via surveys.
Bradley C. Leibovich, M.D., from the Department of Urology at the Mayo Clinic, Rochester, Minnesota, who wrote an accompanying editorial, said that the best to way to help patients make informed decisions about their healthcare is through “transparently sharing results of validated measures of patient satisfaction, morbidity and mortality statistics, complication rates, and other quality metrics.”
In a similar study by Hospital for Special Surgery (HSS), investigators found a higher number of reviews and more favorable physician ratings overall on the hospital websites compared to independent sites.
Laura Mikulski, the vice president of physician relations at Physician Referral Marketing (she advises doctors on reputation management), said consumers should look at online reviews and see if there are any overall themes—that can help them get an accurate feel for the doctor.
“Look for things that are repeated by patients over and over again over time…’arrogant,’ ‘doesn’t listen’ and ‘billing errors’ are common themes for doctors with less-than-stellar track records,” Mikulski said. “If the overwhelming majority of reviews are positive, you’re likely going to be in good hands.”