This Swedish PSA Aims to Make Menstruation Less Taboo

In an effort to make menstruation less taboo for girls, the Swedish public broadcaster SVT made a PSA with puppet-like tampons. The tampons are outfitted with googly eyes and costumes, and throughout the PSA they dance around as a teenager sings lyrics that are meant to create a safe space for teen girls to say they are on their periods.

This isn’t the first time SVT has created a PSA of this kind, TIME states: “AFP points out that a previous Swedish PSA featuring dancing genitals boasts 6.4million views on YouTube, after sparking outraged comments on Facebook from parents who thought it was too mature for children.”

What do you think? Is the PSA too mature for young people?

Cover image courtesy of Shutterstock.