The hair care line of America’s first female self-made millionaire and Black icon, Madam C.J. Walker, has been re-launched as Madam C.J. Walker Beauty Culture at Sephora.
Walker revolutionized the world of Black women’s hair care starting in 1905 when she “founded her own business and began selling Madam Walker’s Wonderful Hair Grower,” a healing scalp treatment that became hugely popular. Walker traveled all over the southern United States, mostly through Black communities, to promote her line, and even founded several training schools to pass on her hair secrets.
Walker also oversaw the making of the Walker Building in Indianapolis, which housed the Madam C.J. Walker Manufacturing Company and “employed 3,000 African-American women and men to manufacture and sell hair products and cosmetics.”
“Madam C.J. Walker Beauty Culture is taking what Madam Walker envisioned more than 100 years ago to a fresh, new level with products and formulas I believe she might have imagined for the twenty-first century,” Walker’s great-great-granddaughter A’Leila Bundles wrote on the company’s Instagram.
The new line consists of 25 products true to Walker’s Black hair care legacy, and is sold exclusively at Sephora.