Lean Cuisine’s New Video Challenges the Idea of Weight

Lean Cuisine recently launched the #WeighThis campaign, where women are put next to a scale and challenged to weigh what really matters to them. Instead of their physical body weight, women weigh things like their children, their education, and their accomplishments. As one woman said in the video, the important things in life are often “just not measurable.”

The powerful video ends with the statement, “If you want to weigh something, weigh what matters.” To participate in the social-media campaign, use #WeighThis and share how you want to be weighed.

 

Cover image courtesy of Shutterstock.

By Sanah Jivani on October 27, 2015
Sanah is a honors college student at the University of Texas at San Antonio who is double majoring in Sociology and Communications. She is the founder of a non-profit organization called The Love Your Natural Self Foundation, which works to help individuals build confidence. Her biggest dream is to make a difference in the world through her organization and her writing.