Lean Cuisine’s New Video Challenges the Idea of Weight

Lean Cuisine recently launched the #WeighThis campaign, where women are put next to a scale and challenged to weigh what really matters to them. Instead of their physical body weight, women weigh things like their children, their education, and their accomplishments. As one woman said in the video, the important things in life are often “just not measurable.”

The powerful video ends with the statement, “If you want to weigh something, weigh what matters.” To participate in the social-media campaign, use #WeighThis and share how you want to be weighed.


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