This Enlightening Campaign Implores Us to Stop Objectifying Women in Ads

This amazing project and campaign showcases the pervasive objectification of women’s bodies in the media.

Titled #WomenNotObjects, the campaign narrates what well-lit and styled advertisements are really saying – and how they are selling it. Some highlights are, “I love sacrificing my dignity for a drink” (advertising tequila) and “I want a man that smells like a vagina” (advertising cologne). Awareness is the first step, but how will companies be pressured to change ad strategies? Women could start by spreading the word – pointing out objectifying ads to friends, families, and partners – and even boycott products.

See more of #WomenNotObjects on Twitter. Also from A Plus, see more on how advertisements are supremely gendered.