Ellen Degeneres Launches a Kids’ Clothing Line That Smashes Stereotypes

We’re always impressed with everything Ellen Degeneres does, but this is hard to top: Degeneres just announced that she’s launched a clothing line with Gap, called the GapKids x ED collection. But even more amazing? The line smashes stereotypes of what’s “expected” for young women to wear.

The spokeswomen for the campaign are young ladies ages seven to 12, each with their own unique and extraordinary talents, including drumming and skateboarding, that don’t conform to gender norms. In turn, Degeneres’ line is about giving girls clothing options that they can mix and match to illustrate their own individual style preferences.

What could be better for young girls everywhere than clothes that show how one-of-a-kind they truly are?

Cover image courtesy of Fortune and Gap.

By Lily Herman on August 20, 2015
Lily is the Managing Editor at HelloFlo, where she oversees all editorial and social media operations for the brand. In addition to her work at HF, she's co-founder and CEO of The Prospect, the largest student-run college access organization in the world. Her work has been featured on TIME, Forbes, Newsweek, Cosmopolitan, Elle, Mashable, USA TODAY and Lifehacker. You can perpetually find her on Twitter.