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Why Sport’s Illustrated #CurvesInBikinis Campaign Is Not Really The Women’s Victory We Want It To Be

Why Sport’s Illustrated #CurvesInBikinis Campaign Is Not Really The Women’s Victory We Want It To Be
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The Internet was buzzing this past week as plus-sized model Ashley Graham flaunted her stuff in a black string bikini in a new ad for Sport’s Illustrated annual swimsuit issue. News outlets celebrated this historic victory, deeming it a huge win for body positive image and realistic women in media, but they left us cold on the underlying problems.

The intentions of the #CurvesInBikinis campaign through the retailer swimsuitsforall, are great. Featuring sizes 10-34, swimsuitsforall embraces a more inclusive understanding of beauty and what constitutes as a “bikini body.”  Model Ashley Graham, who has appeared in Vogue and Elle, is stunningly gorgeous and is an incredible body-positive role model herself. Graham, like the average American woman, is a size 14.  So why are we exclaiming this ad to be historic when in fact the majority of the women you will met in your day-to-day life are this size? Shouldn’t this be the norm not the outlier? While I for one am happy that Sport’s Illustrated is featuring a woman who is embracing their curves instead of the typical “Barbie” figurine, it makes me disheartened that a magazine simply showing a more realistic depiction of the female body (or what many people consider to be “plus-sized”) is considered a “historic” leap and bound.

Additionally, the #CurvesInBikinis campaign, like most swimsuit commercials, is highly sexualized. The preview for the ad shows Graham posing in her black bikini as a group of men watch and gawk at her.  While the notion that all bodies are sexy is huge, the ad itself brings up some fundamental sexist concerns of objectification.  Take a look:

Although Sport’s Illustrated has made an important step towards incorporating beautiful women of all sizes into modeling and media, we need to step back and remind ourselves that #CurvesInBikinis is not necessarily a groundbreaking campaign for women we want to celebrate in our history books.

Cover image courtesy of swimsuitsforall.

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By Jazmin Kay on February 9, 2015
Jazmin Kay is a high school senior in upstate New York. In addition to being president of her school’s student government, she is also a political studies student at Bard College. Jazmin’s writing and interviews have been published on The Huffington Post, where she is a HuffPost Teen blogger, and in various magazines and journals she writes for. Jazmin is an advisory board member of the women’s non-profit organization Feminist.com and has served as a consultant regarding social media and youth outreach. You can follow her on Twitter."

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