“What if we dare to overcome the insecurities we have about our bodies? What if we instead chose to bare our vulnerabilities in an effort to conquer them? Could we reveal the most powerful version of ourselves?”
A body positivity group called Movemeant Foundation has launched a compelling campaign called “Dare To Bare” that seeks to answer these questions and to help women accept and feel confident in their own bodies.
Jenny Gaither founded Movemeant Foundation after years of battling anorexia, bulimia and body image. Her goal was to create an organization that would work to empower young women and girls to feel comfortable and confident in their own skin. The way that the movement encourages self-confidence is by highlighting each woman’s physical capabilities. With the help of an experienced team of body positive advocates and activists, Movemeant Foundation has already implemented their signature body-positive curriculum in a number of underserved public schools. Through the program they’ve also created scholarships both for at-risk girls and for role models who inspire their communities to live full and healthy lives.
The “Dare To Bare” campaign began as a charity fitness event that dared participant to embrace a more positive body image and own their fitness capabilities. From New York City to San Francisco, “Dare To Bare” serves as the largest body-positive festival in the nation, encouraging participants to move, dance, cycle and sweat together in solidarity. Going make up free, working out in a sports bra, signing up for a new fitness class you have never tried before: these are all ways in which the “Dare To Bare” campaign challenges women to embrace fitness, body image and self-confidence.
Movemeant Foundation is also responsible for the success of the social media campaign “Own Your #BellyJelly,” which offers a new approach to how women view fitness. Whether you have loose skin, stretch marks, abdominal fat or six pack abs, any and all body types can be strong and fit. The “Own Your #BellyJelly” campaign honors each body type for its unique beauty and set of capabilities by encouraging women to post pictures of themselves dancing, doing yoga, cycling and generally working out in a sport bra.
In order to ensure that their campaigns and programs reach women of all ages, Movemeant Foundation has created a signature body-positivity curriculum to help middle school aged girls discover all of the amazing ways that their bodies can move. This curriculum was designed to target young girls during their most formative years in order to help them develop emotionally, socially and physically. With creative physical programming comprised of kickboxing, Zumba, dance and yoga, the curriculum bolsters teamwork, community and heightened self-confidence.
Slowly but surely, Movemeant Foundation is accomplishing the task it set out to do: create a new era of strong, healthy and self-assured young women.